Why APEX
APEX is built for IU pre-business students pursuing Kelley admission who want structure from day one. We keep a small roster and provide 1-on-1 coaching, accountability, and guidance on how to use campus resources—so you avoid common freshman-year mistakes that can put admission at risk.
APEX is 1:1 academic coaching for IU pre-business freshmen pursuing Kelley admission who want structure from day one. We combine weekly planning, accountability, and prerequisite course strategy—plus guidance on using IU resources early—so students avoid common freshman-year mistakes that can put admission at risk.
Freshman year is a big transition
Most students struggle to adjust in their first year—especially at a big school—often learning through trial and error.
But if you are a Kelley Pre-Business student - there’s not much room for error.
APEX provides a proven roadmap and personalized support system from day one—addressing challenges early and preventing you from getting behind.
If you are a Kelley Pre-Business student - there’s not much room for error.
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Our program provides 1-on-1 support from the beginning, as our success is based on yours. We invest in each client, requiring them to match our effort and commitment.
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Several campus resources support your path to Kelley, but many students don’t access them. Through our knowledge and experience, we help you take advantage of all available opportunities and fill in where you need additional support.
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We blend a program and a personal approach because we believe a one-size-fits-all service won’t deliver the same result. Supported by daily communication and a shared investment in the outcome, we only select students committed to giving their best effort and attitude
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We provide collaborative, honest, and straightforward communication and 24/7 support to you when and how you need it. We're here to guide you through each step, adjusting to your needs along the way. Because getting admission is the goal, but ensuring your success after admission is our purpose.
You Bring the Effort. We’ll Help You Succeed.
The Kelley School of Business creates extraordinary opportunities, but admission isn’t guaranteed. Simply wanting to get into Kelley often isn’t enough —it's understanding how to navigate freshman year from the beginning in a way that keeps admission within reach.
APEX helps focus your time and energy with a clear roadmap for course expectations, weekly execution, using campus resources, and staying aligned with Kelley admission requirements.
About Michael Hanlon
APEX Founder and Kelley School of Business Student
A Pre-Business Student, I created APEX from my experience struggling to meet the admission requirements. Although I got an A or better in every requirement, I knew I could create a more efficient way to get the same result.